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The website oala.info had the following in the homepage, "Welcome to the Oregon Association of Latino Administrators." I viewed that the webpage stated " The Oregon Association of Latino Administrators was formed in April 2002 as an attempt to create a vehicle to support and mentor Latino Administrators as well Latino educators who aspire to become administrators in the State of Oregon." They also said " A small group of dedicated administrators from the Portland Metropolitan area met in Hillsboro and began the task of developing the Vision, Mission, goals and bylaws for the group." The meta header had Latino Administrators Oregon as the first search term. This keyword is followed by Latina Educators Oregon and Public School Principals Oregon which isn't as urgent as Latino Administrators Oregon.